About Tilsim

Tilsim is a media-technology company from Chișinău, Moldova. We build three standalone products for the advertising market — and assemble an individual bundle from them for each client.

What we build

TV BudgetingA media buyer's tool for costing TV campaigns: TRP → budget and budget → TRP on one frozen maths core, with rate cards, seasonality, prime/off-prime and seller discount ladders. TV PlannerTV-viewing analytics on Nielsen data: spot monitoring, TV landscape, target audiences, a no-code dashboard builder and a client portal. Already in production. ValueMetricsServer-side conversion attribution for e-commerce: recovers 30–60% of the signal lost to Safari ITP, ad blockers and cookie limits.

How we work

We come from the buying side of the market, so our products reproduce the mechanics agencies actually use — not a simplified model of them. Accuracy for us means reproducibility:

TV Budgeting is locked by parity tests against an agency's reference Excel — measured 0.000% delta on the Tier-1 comparison, with ~17,000 cell-level assertions in the test grid.

Tilsim is a Nielsen data user and partner; we reproduce Nielsen figures for the Moldovan market and hold no certification claims. CPP in our planning tools is a planning proxy — we do not claim real cost or ROI measurement where the source data cannot support it.

Who writes the blog

The Tilsim blog is written by the team that builds the products: the worked examples, formulas and edge cases come straight from our calculation cores and market practice in Kazakhstan, Uzbekistan, Moldova and Romania. Every figure is checked against the maths before publication — corrections are welcome at [email protected].

Company