Fox's Ad Revenue Jumps 78% as World Cup 2026 and Tubi Drive $4.21B Quarter
Advertising revenue at Fox climbed 78% during the fiscal fourth quarter, the company said on its earnings call, lifted by the first stages of the FIFA World Cup 2026 and continued growth at Tubi. Total quarterly revenue reached $4.21 billion, a 28% increase over the same period last year. Tubi drew 110 million monthly active users over the fiscal year, and Fox's full-year advertising revenue rose 7%. The quarter carried no Super Bowl and no presidential election, the two events that typically anchor Fox's biggest ad hauls.
Ad dollars committed to Fox's early World Cup 2026 coverage are already showing up in the network's revenue, a sign that spend against the tournament's opening stages is converting into measurable results. Tubi's expansion to 110 million monthly active users gives Fox a larger streaming audience to pair with its broadcast coverage, widening the reach media buyers can plan against as the tournament runs through the rest of Fox's fiscal year.