The Trade Desk's Ask Koa AI Interface Moves From Alpha to Closed Beta
The Trade Desk is building Ask Koa, a central AI conversational interface, according to a leaked product roadmap obtained by Adweek. The interface routes media buyers to a growing roster of specialized agents that handle parts of the programmatic workflow, including audience building, campaign creation, insights, troubleshooting, and help and search functions. Ask Koa is being developed alongside the company's Kokai Zuma release. The roadmap shows the interface moving from alpha to closed beta this week, with additional agents planned for future rollout.
Media buyers on The Trade Desk's Kokai platform will soon interact with a single chat layer instead of switching between separate tools for audience building, campaign setup and troubleshooting. Agencies working with The Trade Desk should expect agentic AI features to expand quickly, with more specialized agents arriving after the closed beta phase ends. The shift raises questions about how much control buyers keep over campaign decisions as AI agents take on more of the workflow, a trend worth tracking for teams evaluating AI-driven tools across their media stack.