Reelax vets India's creators with AI as violations hit record 1,609
Reelax, an AI-powered influencer marketing platform in India, says more than 1 million verified creators are on its platform, with one in five influencers hired in the country going through the company. Its analytics dashboard runs background checks, fake follower detection, audience quality analysis and brand safety screening before brands sign creator contracts, and the platform scans 12 to 18 months of a creator's content history to generate a one-page risk report. Brands reviewing shortlists of 30 to 50 creators get results in minutes, and brands using the platform remove 15 to 25% of their initial shortlist before any conversation takes place. The Advertising Standards Council of India flagged a record 1,609 influencer violations in the 2025-26 fiscal year, and the country's influencer marketing industry is on track to reach ₹34,000 crore by 2026. "The influencer economy in India is growing faster than the infrastructure around it," said Brij Singh, CEO of Reelax, who added that the company built Reelax to be that infrastructure, giving brands partnerships they can stand behind five years on.
Brands vetting Indian creators before signing contracts avoid the compliance and brand-safety failures behind this year's record ASCI violation count. Media buyers running influencer campaigns in Tier 2 markets or national creator networks get audience quality and content risk data before money moves, and shortlisted creators who fail screening get cut before any budget touches them. Singh expects vetting to become standard practice within a year: "In the next 12 months, every serious brand in India will have a creator vetting process the way they have a legal review process today."