Fox Advertising expands iSpot deal, adds always-on attribution via AdStudio
Since 2015, Fox has worked with iSpot on real-time TV ad measurement across its portfolio, a relationship that now includes creative measurement, audience verification and business outcomes attribution across linear and streaming environments. The two companies have added new features aimed at improving attribution and outcomes for advertising campaigns, most recently connecting Fox AdStudio, Fox's unified data and technology platform, with iSpot's attribution capabilities to deliver always-on, near real-time measurement that links ad exposures directly to consumer actions. Kym Frank, Fox's senior vice president of research, said Fox AdStudio was built to help advertisers do more than reach audiences at scale, adding that the iSpot partnership lets Fox prove how connecting with its audiences drives measurable business outcomes across every screen.
Buyers running campaigns across Fox's portfolio gain near real-time evidence linking ad exposure to consumer actions, replacing a wait for retrospective reach and frequency reports. Stuart Schwartzapfel, iSpot's executive vice president of media partnerships, said the combination of premium video inventory with proven outcomes measurement helps advertisers move beyond assumptions and see exactly how campaigns perform in the real world. The push responds to what the companies describe as growing advertiser demand for performance-driven solutions, giving media planners a clearer read on how linear and streaming investment through Fox translates into business results.