Russia's FAS finds TNT-Teleset violated ad law with oversized banner overlay
During a May 2026 broadcast of the series "SashaTanya" on TNT, an ad for children's food brand Bibicol Rus ran as a banner overlaid across the bottom of the screen. Russia's Federal Antimonopoly Service (FAS) measured the banner and found it covered more than the legal limit of 7% of total screen area, and ruled TNT-Teleset, the channel's operator, in violation of advertising law. FAS issued a mandatory order requiring TNT-Teleset to stop distributing the ad and is now considering administrative proceedings against the company under Russia's Code of Administrative Offenses. TNT-Teleset has been managed by GPM Entertainment Television since February 2016, and Tinatin Kandelaki has served as managing director since November 2021.
The ruling gives Russian broadcasters and advertisers a concrete enforcement benchmark: overlay banners must stay within 7% of screen area or risk a mandatory takedown order and possible administrative fines. Media buyers running campaigns on Russian television inventory that includes overlay or bug-style ad formats should audit banner sizing against this threshold before flight, since FAS has shown it will act on individual broadcasts, as it did with Fonbet TV's outdoor ads featuring a football coach's image. Compliance checks at the creative stage are cheaper than a corrective order after air.