Affle 3i's Q1 FY27 revenue rises 20.4% to ₹747.2 crore on AI-led conversions
Consolidated revenue at Affle 3i rose 20.4% year-on-year to ₹747.2 crore in the first quarter of FY27, with profit after tax up 21.7% to ₹128.4 crore and EBITDA up 20% to ₹167.6 crore at a 22.4% margin. The growth was led by Affle's cost-per-converted-user model, which delivered 12.4 crore converted users in the quarter and generated CPCU revenue of ₹745.5 crore, up 20.2%. The company pointed to its Affle 3i Consumer Platform, which combines proprietary data, audience intelligence and agentic AI, and said the platform now operates across mobile, connected TV and other agentic and autonomous intelligent connected devices. During the quarter Affle acquired strategic AdColony assets, and Anuj Khanna Sohum, chairperson, managing director and CEO of Affle, said the deal "further strengthened our AI-powered Consumer Platform stack to drive new and existing user conversions across mobile, CTV, and other AICDs."
Campaigns bought on a cost-per-converted-user basis tie spend directly to consumer actions, giving media buyers a clearer read on incremental performance across mobile and CTV inventory. The AdColony acquisition extends that measurement approach into connected TV and other connected devices, an area where advertisers are pushing for the same outcome accountability they already expect from mobile campaigns. Agencies evaluating adtech partners for CTV activation now have another AI-driven, conversion-priced option to weigh against impression- and click-based models.