Peacock posts first profitable quarter, adds 2 million subscribers in Q2 2026

August 4, 2026 · TV Technology

An EBITDA of $189 million marked Peacock's first profitable quarter, Comcast reported in its Q2 2026 earnings, an improvement of $290 million from the loss recorded in Q2 2025. Paid subscribers rose by 2 million net additions in the quarter to 48 million, with the NBA Playoffs, the FIFA World Cup and Love Island USA cited as drivers. Revenue increased 54%, CFO Jason Armstrong said, with distribution revenue up more than 50% and advertising revenue up nearly 70%, fueled by multiple drivers including the Telemundo FIFA World Cup simulcast, the NBA playoffs and Love Island. Brian Roberts, Comcast's chairman and co-CEO, said Peacock has added 2 million subscribers in each of the last two quarters and posted its biggest viewership month ever in June.

Streaming inventory around live sports keeps expanding as a result, giving buyers more premium ad space to plan against on Peacock alongside NBC and Telemundo's linear coverage. Comcast's move to spin off NBCUniversal adds a layer of uncertainty to how that inventory gets packaged and sold going forward, a detail worth tracking for anyone building budgets around Peacock's growing footprint in sports, awards shows and reality programming.