MiQ launches Unified Screens Planner for cross-screen TV planning in ANZ

August 4, 2026 · mediaweek.com.au

Cross-screen TV planning in Australia and New Zealand gets a single interface with the launch of MiQ's Unified Screens Planner (USP), part of the company's AI-powered Sigma platform. The tool draws on OzTAM's VOZ, YouTube Ads Data Hub, Samsung Ads and Samba TV data alongside MiQ's own audience signals, letting planners enter budgets, audiences, markets, channel selections and reach targets to receive unified reach curves and recommended allocations across linear TV, BVOD, SVOD, YouTube and online video. MiQ Head of Product and Analytics Vishal Shah said the platform maps the full journey from budget to reach, incremental reach and optimal mix across all five screens without manual spreadsheets or siloed channels. MiQ describes USP as the first tool of its kind in the Australian market.

Budgets split across linear TV, BVOD, SVOD, YouTube and online video have long meant duplicated reach, wasted spend and manual spreadsheet work to reconcile numbers from separate vendors. USP consolidates OzTAM's VOZ, YouTube Ads Data Hub, Samsung Ads and Samba TV data into one dashboard, giving planners in Australia and New Zealand a single view of budget, reach and channel mix before a campaign launches. The tool is exclusive to ANZ, so its impact stays confined to that market until MiQ expands it elsewhere.