X launches Original Content Rewards Program on Sept. 7, replacing revenue sharing

September 2, 2026 · Digiday

Allegra Jacchia, creator product lead at SpaceXAI, X's parent company, says X's revenue-sharing program "had run its course." On Sept. 7, X will shut down Creator Revenue Sharing and launch the Original Content Rewards Program, built around quality and original posts. Creators must keep the same verified-follower threshold, log 500,000 home timeline impressions from verified users over the prior 90 days, and hold an active, paid X subscription to qualify.

Influencer partnerships on X built around the old revenue-share model lose eligibility after Sept. 7 unless the creator holds a paid X subscription and clears 500,000 home timeline impressions from verified users in the prior 90 days. YouTube creators who fall short of the new 8,000-hour or 20-million-view marks after February 2027 keep their Partner Program status. They earn nothing for 90 days, a gap that can interrupt sponsored content mid-flight. TikTok still draws the most planned marketer investment, 31% versus Instagram's 15% in Influencer Marketing Hub's 2026 benchmark report, and its 9% U.S. affiliate commission keeps campaign costs there predictable.