DoubleVerify expands measurement to TikTok Pangle across 48 markets
Forty-eight markets now carry independent DoubleVerify measurement on TikTok Pangle, TikTok's ad network, which advertisers reach through TikTok Ads Manager and which TikTok says connects to more than 400,000 apps globally. Coverage spans the US, Canada, Mexico, Brazil, Colombia, Japan, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Saudi Arabia, the UAE and Australia, along with further markets across Asia Pacific, Europe, the Middle East, Africa and Latin America. Steven Woolway, DoubleVerify's Executive Vice President of Business Development, called Pangle support "an exciting milestone" in DV's partnership with TikTok.
Brand safety and viewability checks now extend into Pangle's app inventory, which TikTok puts at more than 400,000 apps worldwide. Buyers shifting budget from TikTok's core feed into Pangle placements can apply the same DV verification standards across all 48 markets without building a separate measurement setup, protecting brand equity as spend moves into app-based mobile inventory.