InMobi opens Buyer Hub to agencies, adds conversational AI trading agent
Four new capabilities arrived alongside InMobi Advertising's decision to open Buyer Hub to agencies and managed service demand-side platforms: role-based access control, inventory discovery, self-serve reporting and Deals Forecasting, a live panel estimating available ad opportunities during deal setup. The announcement, issued from San Mateo, California at 9:00 AM Eastern Daylight Time on Thursday, August 13, 2026, also introduced a conversational AI agent inside Buyer Hub that helps traders discover inventory and build deals through natural language instructions. Kunal Nagpal, Chief Business Officer at InMobi Advertising, said the agent recommends curation and optimization moves while the trader makes the final call. Buyer Hub launched in June 2025 with curators as the first users; agencies had been asking for direct self-serve access since that launch, according to Nagpal.
Trading desks gain a way to see available inventory before a deal goes live, closing a timing gap that has often left buyers discovering supply shortfalls only after activation. Role-based access maps account permissions to how agency teams are structured, letting multiple client accounts sit inside one deployment with individual view and edit rights. The launch sits inside a crowded field of agentic tools, including PubMatic's AgenticOS, Magnite's Orchestration and Scope3's Interchange, at a moment when DataBeat's June 2026 report found conventional programmatic buying held a 13.4% CPM advantage over AI agents, and agency adoption of agentic tools in media buying strategy reached just 22.1%. Trading teams weighing Buyer Hub's forecasting and reporting tools against that adoption data get a clearer read on where automation earns its keep and where a trader's judgment still moves the number.