Yandex: nearly 1 in 6 Alisa AI purchase searches target appliances, electronics

August 17, 2026 · adindex.ru

Nearly one in six shopping queries sent to Yandex's Alisa AI since the start of 2026 involves household appliances or electronics, the company told AdIndex. People shopping in this category mainly use Alisa AI to check specifications, read reviews and compare models, prices and purchase terms. Yandex's Find Cheaper agent ("Найти дешевле") locates electronics at prices 21% lower than the original listing on average, and the gap reaches 40% in some cases. Refrigerators and televisions topped July's appliance searches through the agent, while smartphones led the electronics category.

Shopping research for appliances and electronics increasingly happens inside Alisa AI. Users compare specifications, reviews, models and prices directly within the assistant. Retailers whose listings the Find Cheaper agent surfaces gain visibility when it returns a price up to 40% below the original listing. Yandex's addition of video and document analysis to Alisa AI in Yandex Browser extends the assistant further into browsing sessions, giving it more chances to answer shopping questions as they arise.