Avito Reklama launches keyword targeting fueled by ML model processing 73M queries daily
A machine learning model processing 73 million search queries on Avito every day now powers a new keyword targeting tool for advertisers on the platform, the Avito Reklama team said. The tool is designed to help advertisers act on real user intent captured in those searches. Advertisers can layer the resulting keyword-based audience with other segments, setting intersections with look-alike models, uploaded CRM databases and additional targeting criteria. The feature is configured through the "Audiences" section of Avito's advertiser interface.
Search queries become a targeting input in their own right with this update, letting campaigns on Avito reach people already showing intent through what they type into the platform. Combining that keyword audience with look-alike models and uploaded CRM lists gives media buyers a tighter way to define who sees a given campaign, and to test how much of Avito's 73-million-query daily volume translates into qualified reach for their own audience segments.