Glance partners with ACAM to bring official Mexican TV audience data to global clients
Frédéric Vaulpré, Senior Vice President at Glance, announced the partnership with ACAM on September 2, 2026, adding Mexico's official linear TV audience data to Glance's international market intelligence platform. ACAM, the Alianza para la Calidad de la Medición Multimedia en México, is Latin America's first Joint Industry Committee, built on practices used by measurement bodies worldwide. Its panel currently covers 78% of Mexico's urban population through 2,000 households, with an expansion underway to 3,500 households and 7,200 individuals. Salma Esteban, Head of Business Operations at ACAM, said the deal gives both organizations a chance to grow their international presence.
Campaigns planned across Latin America can now be benchmarked against standardized, panel-based Mexican TV data inside the same platform Glance already uses for other markets. Agencies gain a consistent measurement source for a market where local productions remain dominant and demand for Korean dramas and Spanish series is growing quickly. The addition follows a year of upgrades to Glance's data offerings and production methods, with further additions planned later in 2026.