DirecTV launches Curated Multiviews to bundle live sports games in one screen

August 18, 2026 · TV Technology

By August 27, DirecTV plans to make Curated Multiviews available to eligible customers, adding a feature that stacks live sporting events into one viewing screen tied to that day's schedule. Each Multiview is curated by DirecTV's sports team around marquee matchups or themed slates, like an SEC Saturday lineup or a Sunday slate of NFL games spread across CBS and FOX. Viewers see a Multiview button in the player when one is available for the game they're watching, and the lineup only pulls from networks already in their package and games cleared for their area. The feature runs separately from DirecTV's Mix Channels, which hold a fixed set of live networks covering sports, news and weather.

Sports viewing consolidates into fewer taps for games already carried across an operator's existing channel lineup, which raises the value of appointment programming without new distribution deals. Curated Multiviews keep viewers inside the DirecTV environment during marquee windows like SEC Saturdays or Sunday NFL slates, giving live sports audiences a stickier home during those windows. The feature leaves advertising inventory and ad load unchanged. A UI that keeps sports audiences engaged longer within one platform offers a data point for anyone tracking where live sports viewing concentrates across pay-TV and streaming.