LoopMe adds Brand Lift measurement to The Trade Desk in 35+ markets

September 5, 2026 · ExchangeWire

Brand lift measurement remains out of reach for many advertisers, particularly outside major markets, according to LoopMe. On September 2, 2026, the company opened a direct integration with The Trade Desk's Measurement Marketplace, giving The Trade Desk's advertiser base access to LoopMe's patented Brand Lift product without leaving their existing campaign setup. The integration covers more than 35 markets and 17 languages, and studies can run from 1 million impressions, compared with the 3-4 million impression minimums many providers set elsewhere. Lift data refreshes every 24 hours in The Trade Desk's dashboard, with results available from 10 days after launch and segmented by age, gender, device, creative, ad group and campaign ID. LoopMe surveys real consumers inside voluntary mobile ad breaks, matching control groups through its patented RISA algorithm across more than 100 variables.

Campaigns that previously fell short of vendor minimums, or ran in markets where brand lift studies were not offered, gain access to a standardized read on brand impact through this integration. Global advertisers running the same campaign across multiple regions get one comparable measurement framework across all of them, using consistent methodology and reporting. Booking a study inside The Trade Desk's standard campaign setup removes the need for separate contracts, logins or reporting exports, cutting the operational overhead of running brand measurement across markets. Donny Spano of The Trade Desk framed the integration as extending LoopMe's measurement to a broader set of clients and global campaigns operating on the platform.