Free tool
Turn a duration-weighted TRP target into a TV budget — or a budget back into the ratings it buys. CPP, seasonal index and a discount ladder that multiplies, because that is how sellers count it.
This is the simplified model: one CPP, one seasonal index, a fixed ladder. The full mechanics — per-channel rate cards, prime/off-prime money shares, duration mixes and budget-dependent discount tiers resolved by iteration — run inside TV Budgeting, with measured <0.01% deviation from the reference model — how that deviation is measured is written out in the methodology.
The arithmetic behind the product, explained step by step.
The moment the discount depends on the budget it changes, a calculator is not enough — the boundary needs an iteration rule. That is exactly what the TV Budgeting core does, in both directions; what the flight then actually delivered against that budget is read from the Nielsen feed in TV Planner.
