Topic
TV budgeting
Everything on this subject: the terms, the procedures, the case breakdowns and the tool that does the arithmetic.
The procedures
- Audit GRP delivery against the contracted plan
- Blend TRPs across spot lengths and dayparts
- Calculate the make-good owed for under-delivery
- Check net cost per point after seller discounts
- Convert a 15-second spot's cost to its 30-second equivalent
- Convert a target TRP goal into a campaign budget
- Convert an available budget into achievable TRPs
- Price prime-time inventory with the correct uplift
- Re-run the budget across shifting discount tiers