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Subiect
Bugetare TV
Tot despre acest subiect: termeni, proceduri, analize de caz și instrumentul care calculează.
Proceduri
- Audit GRP delivery against the contracted plan
- Blend TRPs across spot lengths and dayparts
- Calculate the make-good owed for under-delivery
- Check net cost per point after seller discounts
- Convert a 15-second spot's cost to its 30-second equivalent
- Convert a target TRP goal into a campaign budget
- Convert an available budget into achievable TRPs
- Price prime-time inventory with the correct uplift
- Re-run the budget across shifting discount tiers