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Subiect
Măsurare cross-media
Tot despre acest subiect: termeni, proceduri, analize de caz și instrumentul care calculează.
Proceduri
- Add podcast inventory to a cross-media plan
- Check delivered traffic for invalid and fraudulent volume
- Choose a single measurement currency for a deal
- Deduplicate reach across channels into net reach
- Match audience identifiers across platforms and vendors
- Track TV's share of total viewing across platforms
Termeni
- Ad Fraud Rate
- Attention Score
- Cross-Screen Measurement
- Data Clean Room
- Identity Resolution / Identifier Interoperability
- Invalid Traffic (IVT) Rate
- MRC Accreditation
- Measurement Currency
- Net Reach (Deduplicated Reach)
- Panel-Based vs Big Data Measurement
- Podcast Measurement
- TV Share (Share of Viewing)
- Total TV Measurement (TV Definition)
- Viewability