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Subiect
Prețul inventarului
Tot despre acest subiect: termeni, proceduri, analize de caz și instrumentul care calculează.
Proceduri
- Add DOOH inventory as a programmatic line item
- Choose between a PMP deal and the open exchange
- Lock a fixed price and volume with programmatic guaranteed
- Normalize inventory cost across formats with CPM
- Price inventory against viewable impressions only
- Price video inventory against completed views
- Strip TAC to find true margin on a deal
- Track CPM compression across the market
Termeni
- AVOD / Ad-Supported Tier Penetration
- Ad Inventory (Avails)
- Attention-Weighted Pricing
- CPM (Cost Per Mille)
- CPM Compression
- CPV (Cost Per View)
- DOOH (Digital Out-of-Home)
- DSP (Demand-Side Platform)
- Deal ID
- Private Marketplace (PMP) vs Open Exchange
- Programmatic Guaranteed
- Rate Card
- Retail Media Network
- SSP (Supply-Side Platform)
- TAC (Traffic Acquisition Cost)
- Viewable CPM (vCPM)